WAIS - THINK IN COLORS

MY ROLE

Throughout the project, I focused mainly on experience design while collaborating closely with the rest of the team.

My contributions included:

• conducting user interviews and synthesizing insights
• defining problem framing and concept direction
• facilitating feature ideation
• creating user flows, wireframes, and prototypes
• designing onboarding, dashboard, and color rounds
• developing visual identity, illustrations, and tone
• writing UX copy and guidance
• collaborating on design token implementation
• assisting with UI implementation and Lottie animations

HOW IT BEGINS

During my time at the Apple Developer Academy, ideation was part of our everyday work. Across six different project challenges and frequently changing teammates, discussions became the backbone of how we aligned, generated ideas, and made decisions together. While we initially explored topics like posture and doomscrolling, both revealed limitations early on and felt disconnected from the problems we faced most often.

What resonated more deeply was brainstorming itself. It was something we struggled with daily and knew would remain relevant in our future careers in tech and design. Instead of forcing a direction, we framed early research questions around how teams generate ideas, facilitate discussions, and where ideation tends to break down.